Mumbai, September 22, 2004: Philips India Limited, a subsidiary of the Netherlands-based Royal Philips Electronics and India's most respected company in the consumer durable sector, continues making inroads in the mobile handset market. The leader in Consumer Electronics, after its recent foray, now launches Philips 755 handset targetted at those who want a complete mobile experience. The new Philips 755 Tag-it with a 65K colour touch- screen comes with a Tag-it pen, a digital camera with zoom function and much, much more.

On launching the Philips 755 model, Mr. Arshit Pathak, General Manager, Wireless, Consumer Electronics, Philips India Limited, said, “The Philips 755 is a study in superlatives. It goes beyond the realm of regular handsets and makes for an exciting product. The generation of mobile phone users have now migrated from pure functional handsets to more advanced features, making a mobile phone not just a lifestyle accessory, but a necessity. At Philips, we understand this need and have constantly aimed at developing handsets to fulfil this. The Philips 755 incorporates a range of features giving Indian consumers more of everything - more choice, more value and more fun, in short a complete mobile phone experience. ”

A few features of the Philips 755:
 

Communicate, More!  Expressing yourself was never so easy. Conventional key pad text messaging will be a thing of the past. The Touch screen and Tag-It pen (or stylus) allows you to access OSK (On Screen Keyboard) for quick messaging & calling. It also allows you to personalize your pictures. Just tag your message on the picture using the Tag-It pen and MMS. It’s as easy as ‘shoot, scribble and send’. The Tag-it function lets you illustrate, and do a lot more to pictures and messages. You can also add a voice tag or music accompaniment to your mail. Send a virtual postcard with personalised messages, doodle on pictures you shoot, send images instantly…  Technology Drives! It is the superior Philips technology that drives the Tag-it features. The 4x zoom built-in digital camera with a night function allows you to capture still photos even under low lighting conditions.  The sliding lens cover that automatically activates the camera function once you push down the slide – just like a real camera!  There are even options for sepia or black and white tone. The quick MMS feature, or alternatively using IRDA, sends messages in double quick time. The triband capability lets you carry your Philips 755 everywhere you go! The Philips 755 has a 7MB storage capacity, storing up to 1,000 images. There is also  an option to create a picture slide show and displaying it either on your phone screen or TV screen using the TV Link accessory.  Play on DJ! Philips 755 comes equipped with BeDJ™ offering arguably the most powerful and versatile Music Mix engine on any mobile phone today.  With nine mixing channels, BeDJ™ gives you the power to explore your musical creativity and promises hours of enjoyment, even if you've never spun a music deck before.  And There’s More The Philips 755, with its stylish sophistication comes in a choice of 3 metallic finishes: Silver Alloy, Bright Aluminium and Red Metal.  Driven by Philips insight into the youth market and its technological expertise, its Personal Expression campaign platform features audio and wireless innovations – things for the consumers to do their thing. Designed by Philips to cater to the cutting-edge youthful lifestyle, the campaign brings two functional benefits. It allows consumers to:

Philips 755           ‘Expressions @ your fingertips’  Touch screen for navigation with an Tag-it pen Built-in high-quality camera  Technology include WAP/GPRS/MMS/IRDA Tri-band – 900/1800/1900 Brilliant, 65K colour display Java enabled - for downloading personal applications  Ultra lightweight and durable – 89 grams Up to 5 hours talktime and up to 250 hours standby time Up to 7 MB Significant storage capability  Unique BeDJ™ V2 Mix lets users mix their own ringtones by tapping directly on the screen with the mini-pen In-built handsfree speaker

• Enjoy music, gaming and mobile connection with its mini and micro audio systems, Streamium, Emotive Micro, and mobile phones; and
• Create and share audio/visual experience with Philips MMS phones, infotainment products and hard disk drives anytime, anywhere.

Philips India Limited, a subsidiary of the Netherlands based Royal Philips Electronics N.V., is a leader in Lighting, Consumer Electronics, Semiconductors, Domestic Appliances & Personal Care with an unmatched range of internationally current products backed by superior design and technology.  It has an excellent distribution and after-sales service network. Philips has been operating in India for over 70 years and employs over 4,000 employees at its seven factories and several sales offices around the country.