Company Press Release:
Vodafone’s Zoozoo wins three awards at Asia Marketing
Effectiveness Festival
Asia’s most prestigious awards that recognizes creative and
successful marketing strategies
 |
Mumbai, April 7, 2010 – Vodafone Essar, one of India’s leading cellular services provider, announced that its Zoozoo campaign won three accolades - two Gold and one Silver, at the Asia Marketing Effectiveness (AME) awards ceremony. The awards ceremony held in Shanghai, recognized the campaign’s success in meeting its objective and its overall impact in India.
The ‘Vodafone Zoozoos’ campaign won a Gold and a Silver in the ‘Most effective use of advertising’ category and the ‘Best Integrated Marketing Campaign’ category respectively. The online Zoozoo campaign - ‘Guess who has a larger fan following than Mickey Mouse?’ won a Gold in the ‘Most effective use of interactive marketing’ category.
|
Kumar Ramanathan, Chief
Marketing Officer, Vodafone Essar said,
“Over the years, the AME awards have recognized excellence in marketing
campaigns across Asia and it is a matter of great honour to win three awards
at this prestigious platform. I think the success of this campaign can be
attributed to the strong creative synergies between O&M and Vodafone
and the easy connect
this campaign achieved with viewers.”
The Asian Marketing Effectiveness Awards seek to identify the region’s top creators, and reward insightful strategies that add value to consumers, and truly define and build habits. Now in its eighth year, the AME’s is hailed as the region’s premier recognition of excellence in marketing effectiveness.
About Vodafone Essar
Vodafone Essar is the Indian subsidiary of Vodafone Group and
commenced operations in 1994 when its predecessor Hutchison Telecom acquired
the cellular license for Mumbai. The company now has operations across the
country with over 97.22 million customers. Vodafone is the world's leading
international mobile communications group with approximately 333 million
proportionate customers as on 31 December 2009. Vodafone currently has
equity interests in 31 countries across five continents and around 40
partner networks worldwide.
The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, and Projects. Essar employs more than 50,000 people across offices in Asia, Africa, Europe and the Americas.
About Asia Marketing Effectiveness (AME) awards:
The AME Awards® for Advertising & Marketing Effectiveness was established in 1994 to recognize creative and successful marketing strategies. The Asian Marketing Effectiveness Awards are the region's most prestigious awards that celebrate resourceful Asian marketing. The awards honour effective marketing campaigns that delivered ROI and transform businesses. The awards cover 21 categories across all marketing disciplines, including advertising, direct marketing, product design, sales promotion, event marketing, interactive marketing, eco/green marketing, to name but a few. They are designed to set the standard for effective marketing within the region, and aim to uncover the campaigns that show results through innovative spirit, and combining creativity with effectiveness to build world class brands.