Company Press Release:

 

Vodafone unveils the new avatar of Mobile Box Office

Now listen to storylines, trivia, dialogues & songs of your favorite movies…anytime, anywhere!!!

 

Mumbai, June 1, 2010: Vodafone Essar, one of India’s leading cellular services providers, today unveiled the new avatar of Vodafone Mobile Box Office - the latest addition to its portfolio of innovative value added offerings on the voice platform. Vodafone Mobile Box Office enables subscribers to listen to the storyline, trivia, dialogues & songs of their favorite movies at their convenience. Every week subscribers can choose from a catalogue of over 50 movies across 7 movie industries. Subscribers also have the options to download a Caller tune and Ringtone and dedicate songs to his/her friend.

Key features of Vodafone Mobile Box Office:

·         Entertaining Movie Capsules with storyline, trivia, dialogues & songs of popular movies

·         Choose from a catalogue of 50 movies across 7 movie Industries every week

·         Content Language Selector allows access to movies across 6 languages such as Hindi, Marathi, Tamil, Telegu, Malyalam and Bhojpuri.

·         Listen to exciting “Movie of the Day”  trailers

·         Stay updated about the latest/upcoming movies through the Mobile Box Office Teaser Slots

·         Bookmark a collection of your favorite movies to “My Movies” playlist

·         Download caller tunes, ringtones and also dedicate songs to your  friends

 

Commenting on this innovative service, Rohit Atya, CEO, Vodafone Essar-Mumbai, said, “The key advantage of voice based services is that it can be offered in variety of languages to cater to the diversified Indian population. This is the first time ever that a concept of mobile movie capsule has been introduced to mobile phone users in India and we are certain that movie lovers will have an unmatched entertaining experience even while they are on the move.”

 

In order to subscribe to Vodafone Mobile Box Office, customers need to call 56700 (toll free) and request for activation or SMS MBO to 111 or 444.  Once activated, subscribers can call 56700 (toll-free) and listen to their chosen movies.

  

 

 

About Vodafone Essar

Vodafone Essar is the Indian subsidiary of Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company now has operations across the country with over 103.75 million customers**. Vodafone is the world's leading international mobile communications group with approximately 341 million proportionate customers as on 31 March 2010. Vodafone currently has equity interests in 31 countries across five continents and around 40 partner networks worldwide. The Essar Group is a diversified business corporation with a balanced portfolio of assets in the manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping Ports & Logistics, and Projects. Essar employs more than 50,000 people across offices in Asia, Africa, Europe and the Americas.