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Company Press Release:
  
Experience the World of Vodafone at your fingertips with
‘MyVodafone App’

· Enjoy a holistic customer experience – seamless login, intuitive and customised interface for post-paid/prepaid and non-Vodafone customers
· Track internet usage, manage multiple accounts, activate roaming packs and so much more
· Discover the World of Vodafone at your fingertips with the always active Zumi army

Last Sunday, Ravi was feeling elated for his mother was traveling from their native town all the way to Mumbai to celebrate his Birthday. He called her to confirm if she had boarded the train and that’s when she told him in a panic stricken voce about not being able to recharge her phone amidst the hustle and bustle of traveling. His joy immediately turned into worry for she was traveling alone and without sufficient balance, would not be able to call or message in case required during a long journey. Fortunately, Ravi had the MyVodafone App on his smart phone, which became his dependable trouble shooter. Using one of its many rich features, he could easily recharge his mother’s account despite her being a subscriber in Karnataka. When he told his mother how he had done it, she blessed him and said, “tu to sheher ja ke aur bhi smart ho gaya!”.

The above anecdote and several similar ones best exemplify the powerful personalised experience of customers using the MyVodafone App that can be accessed by Vodafone customers as per their convenience 24X7, free of any internet charges (in India).

Developed on a state-of-the-art platform with intuitive and customised interface, the MyVodafone App provides a personalized experience to postpaid and prepaid customers as well as non-Vodafone customers.

The MyVodafone App is everything that a customer desires - see his/her usage, plan details, pay bills, buy recharges and bonus cards, get best offers, access their M-Pesa account, recharge/pay bills for friends and family and so much more, giving him/her the power to manage their Vodafone number with their fingertips! Easy to navigate with options suggesting next steps, its in-built smart analytics provides a detailed understanding to each customer about his/her usage of the pack/plan on real time basis, manage multiple accounts, track bill payments and recharges, subscribe to new products and services and make MNP requests. Users are also prompted a choice of best pack and plan options basis their past usage trend.

Speaking about the feature rich MyVodafone App, Kavita Nair - National Head - Retail and Digital, Vodafone India said, “Customers are gaining comfort with apps and are using them to shop, subscribe to services and access news/information. Keeping these evolving needs of customers in mind, the MyVodafone App is designed to provide them at their fingertips, a personalised interface of everything that is Vodafone. From accessing their services to managing their accounts or transacting or even getting their problems resolved, the app is a manifestation of Vodafone, on the smartphone.“

High Decibel Marketing Campaign
The popular army of mini ZooZoos, Zumi Army, is back to help customers discover the World of Vodafone at your fingertips with the MyVodafone App. An energetic and spirited television campaign, supported by rich presence on social media, prominent and a series of on-ground activations will communicate the app’s various features and benefits.

Speaking about the theme of this marketing campaign, Siddharth Banerjee, National Head – Brand Communication & Insights, Vodafone India, said “The new MyVodafone App campaign aims at citing feature-led benefits of adopting and using the app, thereby driving home the key point that one can avail of Vodafone services, now on one’s phone. Accordingly a 360 campaign has been designed that clearly establishes MyVodafone App as a one-stop shop for all Vodafone related services. The much loved Zumi army will engage with customers through different mediums, showcasing key features of the all new MyVodafone App.”

The MyVodafone App is available to all Android users and is free to download from Google Play. The app will be made available for other user interphases sequentially.
About Vodafone India :: :
Vodafone India is a fully owned subsidiary of Vodafone Group Plc., which is one of the world’s largest telecommunications companies. Making its entry into India in 2007, Vodafone today has built an ever growing, robust business in highly price sensitive and competitive market. Serving over 188 million customers, Vodafone provides innovative, customer friendly and differentiated products and services through a wide scale distribution and exclusive retail footprint - backed up with a modern, technologically advanced network for both voice and data. With 9,880 branded retail stores, covering over 1.56 million sq.ft. and attracting more than 115million footfalls annually, Vodafone India is now amongst the largest retailers in the country actively engaged in the holistic development of India’s rapidly growing retail sector.
Vodafone Business Services, the enterprise arm of Vodafone, provides total telecommunications solutions across both mobility and wireline platforms and enables Global Enterprises, National Corporates, SME’s and Government segments to communicate, collaborate and connect. With the advantage of its global expertise and knowledge of local markets, Vodafone India is well poised to significantly expand the Government's capacity to deliver benefits and outcomes for citizens, governments and businesses. Vodafone endeavours to be a steadfast partner in the Government’s efforts towards Digital India.
Vodafone India provides customers with a new currency in the form of M-Pesa - the world renowned mobile wallet and money transfer service, which was ranked Number one in Fortune’s ‘Change The World’ list of technology initiatives influencing lives. Vodafone M-Pesa is an innovative, safe and secure mobile wallet that enables complete suite of services like money transfer, bill payments, and recharge on the move from the mobile. It caters to all segments of the society, from the unbanked to the under banked and to the net-savvy and evolved customers. Today, with a pan-India distribution of over 97,000 agents and around 4 million customers, Vodafone M-Pesa is the largest banking correspondent in the country and is playing a vital role in enabling financial inclusion and m-commerce. The in-principle payment bank licence by RBI acts as an impetus and will enable Vodafone M-Pesa to build on this further and offer a more comprehensive portfolio of banking and financial products and services, accelerating India’s journey into a cashless economy.
A value based organization; Vodafone is committed to achieving the highest standards of Health, Safety and Well-being for its employees and business partners. As a responsible corporate, Vodafone India has been working with several partners from the social sector to address some of India’s most pressing challenges over the years. Sustainability for us is an ongoing journey as we firmly believe that what is good for the society is good for business. The Vodafone Foundation too is actively engaged in CSR by harnessing the potential of mobile services and technology to maximize impact within communities, especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief.
Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 57 more, and fixed broadband operations in 17 markets. As of 30 September 2015, Vodafone had 454 million mobile customers and 12.5 million fixed broadband customers.
 







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