LG’s G2 puts the ‘smart’ in smartphone
~Design innovation with the first ever rear key to manage most operations of the
~ Large display designed for one-handed operation
The phone has a unique privacy feature that sets two pattern locks thereby,
allowing limited interface for guest users. Not only this, unlocking the phone
has never been this easy, knock on the display twice. This everyday and most
used features too has been given a twist to make it convenient for customers.
Breaking the rule to offer an impeccable experience to its customers, LG
Electronics today launched its flagship smartphone LG G2 in India. G2, the
latest kid on the block, introduced under LG’s new ‘G’ series of premium devices
is designed on insights derived from LG’s study of consumer lifestyle and
behavior. A pioneer in design, elegance and technology, this 5.2 inch smartphone
is equipped with the industry's most advanced mobile chipset, the Qualcomm®
Snapdragon™ 800 Processor, and runs Android Jelly Bean.
LG G2 has breakthroughs in almost every aspect of the phone. It changes the norm
in smartphone design by placing all the buttons on the rear of the device,
thereby making it the first mobile phone completely devoid of the side buttons.
Its other remarkable features include studio-like sound quality, rich graphics
and outstanding battery efficiency.
At the launch, Mr. Soon Kwon, M.D., LG India, explains, “The
smartphone market in India is reaching newer heights, with a total of 9.3
million smartphones being shipped in the second quarter this year, as per a
recent report. Our focus with G2 is to give our customers a phone that is smart
and convenient, in every way- a unique design, a large display, high quality
camera with Image Stabilizer, true studio like sound and compelling user
experience. LG G2 is a perfect phone that epitomizes our DNA, innovation.”
“At LG, we innovate by learning and delivering to the needs of our customers.
With the launch of G2 our aim is of capturing 10% market share of the Smartphone
category by the end of 2014. We are targeting 150 Cr turnover from G2,”
added Mr. Kwon.
LG Mobiles has earmarked Rs. 100 cr for marketing and strengthening the retail
and channel expansion.
A New Dimension in Smartphone Design
The G2’s unique placement of all the buttons on the device’s rear end came from
the insights drawn from an LG study – Learning from you. The
study showed that placing their index finger on the back of the phone is how
most people naturally hold the smartphone as it is most comfortable and stable
way to hold it. So we have placed the keys on the back of the phone so that
users are able to control both the power and volume buttons with the index
finger. This makes the handheld experience of a phablet much easier and
convenient. Researchers found that moving the buttons resulted in fewer dropped
phones when adjusting the volume while talking. The rear volume keys are also
multi-functional and long pressing them would launch QuickMemo app and the
Edge to Edge Display
The G2 sports a gorgeous 5.2 inch Full HD IPS display. The IPS display ensures
superior graphics, accurate colors and clear images without any distortion. For
more efficient energy usage, the LG G2 employs Graphic RAM (GRAM) technology
which reduces the display's energy use by up to 26 percent on a still frame and
increases overall usage time on the device by approximately 10 percent. To offer
an expansive viewing experience, LG's innovative Dual Routing technology reduces
the phone's bezel to a mere 2.65mm on the side edge which makes the maximum
viewability of the large 5.2inch in compact and slim design.
Dual- Recording and Hi-Fi Sound
The LG G2's high-resolution 13MP camera comes equipped with Optical Image
Stabilizer (OIS) technology to prevent blurring. This also allows to take
pictures of objects in motion as clear as they were still. G2 allows
dual-recording with its 13MP back and 2.1MP front camera. While most smartphone
cameras with OIS tend to offer a resolution in the 4MP to 8MP range but G2 is
unique in that as it offers 13MP and OIS technology in a slim design without a
protruding lens. To add to the steadiness and the beauty of a camera, it is
packed in Sapphire crystal glass. It is also the first smartphone on the market
today to feature 24 bit/192kHz Hi-Fi playback that reproduces studio-like
quality sound. Consumers can now experience a level of audio realism that was
not possible before in a smartphone.
Intuitive UX for a better engagement
LG G2 comes with a number of compelling user experience (UX) features that
provide the most practical value by focusing on a smartphones most popular task.
If the G2 is lying on a surface face-up, its KnockOn feature
helps the smartphone to be powered on by simply tapping twice on the display.
The Guest Mode feature protects privacy as it sets two pattern locks. It allows
the owner to set up a sort of guest interface for people who want to experience
the phone. Using Guest Mode, the owner can secure important files and deny
access to certain applications. The Text Link feature allows information
embedded in text messages to be selected and easily saved in a memo or calendar
and searched on a map or the internet. QuickRemote app transforms G2 into a
universal remote to control popular home entertainment devices and operate
multiple devices. Slide Aside enables easier multitasking by
simply "sliding" open apps off to the side using a three-finger swipe.
The LG G2 brings everything together in a device with comfortable, functional,
convenient and beautiful design. LG G2 is priced at MRP Rs. 41,500 and will be available in various stores
About LG Electronics India Pvt. Ltd.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics,
South Korea was established in January 1997 in India. It is one of the most
formidable brands in consumer electronics, home appliances, IT hardware and
mobile communications space. In India for a decade, LG has earned a premium
brand positioning and is the acknowledged trendsetter for the industry.
LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly
units among all LG manufacturing plants in the world. The second Greenfield
facility is located at Ranjangaon; Pune has the capacity to manufacture LED
TV’s, Air Conditioners, Washing Machines, Refrigerators, and Monitors . For
further information contact: Neeta Linz- email@example.com Arem Mukim-
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