Company Press Release:
LG breaks all the barriers of imagination and launches World’s First -Curved OLED TV & Curved flexing smartphone
LG Electronics today showcased revolution that cre-ated waves in the world and is here to take India by surprise. Setting a new milestone in the evolution of the smart screen, LG proudly announced the India arrival of the World’s first stunning range of Curved products, World’s first LG Curved OLED TV, the 55EA9800 and LG G Flex, the world’s first curved flexing smartphone. With the curved range of displays and flexible screens, LG continues to pioneer on futuristic technologies to create premium products.
The industry’s very first curved screen LG 55" Curved OLED TV features a path break-ing ergonomic design with full CINEMA 3D support, cinematic experience and proprie-tary WRGB technology. The incredibly thin display has a gentle inward flex design, removing the problem of screen-edge visual distortion and detail loss.

The LG G Flex is the latest device in LG’s premium G Series. The G Flex incorporates proprietary innovations from other LG companies in the form of the display and battery such as LG Display and LG Chem. The LG G Flex has captivated early adopters every-where as the first smartphone curved to follow the contour of the human face, made possible with the implementation of the world’s first curved smartphone battery.

Mr. Soon Kwon, MD - LG India said, "We are proud to present LG Curved OLED TV and LG G Flex Smartphone, world's first curved technology products to India. India is a strategic market for LG and we are the first company to launch the curved series in this market. The unique and immersive curved design will provide consumers with an ultimate viewing experience. We have initiated a wave of groundbreaking innovation for the industry and also created a milestone for ourselves. We have surpassed anything seen before with our latest innovative creations.”

“The Home Entertainment and Mobile segment is fueled by constant change and growth with new products entering the market every day. Both these segments are growth en-gines for LG India, and we will strengthen the product portfolio further with new launches. Our target is to capture 30% market share in flat panels and 10% market share in smart phones by end of next year,” added Kwon.

LG G Flex Smartphone

Form + Function: Design that Understands Human Curves
The vertically curved design of the LG G Flex reduces the distance between one’s mouth to the microphone when the device is held against the ear, as traditional tele-phone handsets used to. The LG G Flex employs a curvature arc that is optimized for the average face, to deliver improved voice and sound quality. The curved form increas-es the sound level by 3dB compared to typical flat smartphones. The curved design also offers a more reassuring grip and fits more comfortably in one’s back pocket. Also, in landscape mode, the display offers a cinematic experience, with the result being the most comfortable viewing angle for watching videos or playing games. LG G Flex also features the Rear Key first introduced in the LG G2. Devoid of any buttons on the sides, there is less chance of accidentally powering off the phone and the convenience of using one’s index finger to adjust the volume when conversing is maintained.

Innovation Delivered Through Collaboration
The development of LG G Flex was only possible through the successful collaboration with sister companies LG Display and LG Chem. The 6-inch display found in the G Flex is the world’s largest Plastic OLED (POLED) display developed and mass pro-duced specifically for smartphones. The ultra-thin, ultra-light flexible POLED display and curved OLED panel are built on plastic substrates instead of glass, giving LG G Flex its unique shape and durability. The POLED display is brighter and more precise thanks to the application of Real RGB, which contains all three sub-pixels — red, green and blue — in one pixel.

User-Centered Technologies
Among the several new technologies, the LG G Flex is the first smartphone to apply a “Self-Healing” coating on the back cover. The elastic coating has the ability to recover from the daily wear-and-tear scratches and nicks that un-cased smartphones are likely to receive, keeping the G Flex looking newer longer.

LG G Flex will be available in India in February 2014.

About LG Electronics India Pvt. Ltd.
LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space. In India for a decade, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry.

LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, Air Conditioners, Washing Machines, Refrigerators, and Monitors . For further information contact: Neeta Linz- Arem Mukim- Divya Shubreet Sidhu- Ramandeep Kaur-