lowest priced Android smartphone receives phenomenal online sale response
~ Jivi JSP 20 priced at Rs 1999, also the slimmest & the only smartphone with
OGS display in the segment, triggers conversion of feature-phone users to
smartphone users After a complete stock-0ut within the very first week, Jivi
makes its JSP 20 model available on Amazon.in again ~
New Delhi, November 27, 2014: Jivi, a feature-phone brand with
global footprint, has received phenomenal response for its first smartphone
model – the JSP 20. The brand sold over 7000 units of India’s lowest price
Android smartphone exclusively on Amazon.in leading to a complete stock out in
the first week itself. Priced at Rs 1999, the Jivi JSP 20 also happens to be the
slimmest and the only smartphone with OGS display in the 3.5” segment.
JSP 20 is the only phone in its segment to have an OGS (One Glass Solution)
display wherein one of the glass layers in the capacitive touchscreen stack gets
replaced by thin insulating material, Indium Tin Oxide, a rare metal, reducing
its thickness. What’s more, it’s not just light on pocket but in weight as well-
measuring around 95 grams only.
“Now that our JSP 20 model has triggered a substantial conversion of feature
phone users to smartphone users which is in line with Prime Minister’s Digital
India program, we have made the phone available on Amazon.in again,” says Mr.
Pankaj Anand, Chief Executive Officer, Jivi Mobiles. “PM’s Digital India program
envisages citizens accessing e-services on highly affordable mobile devices. We
are supporting his vision of a smartphone in every Indian’s hand by 2019 by
shattering the price barrier. However, this does not mean any compromise on
functionality. Shortly we shall introduce lowest-priced 3G, dual-core, quad-core
and octa-core phones as well,” adds Mr. Anand.
According to Harsh Vardhan, Head – Marketing, Jivi Mobiles, “Ever since
we launched Jivi JSP 20, we have been inundated with calls and messages.
Recently, a Regional Sales Manager of a reputed brand wrote about how he has
been able to equip his sales executives across the state with an affordable
smartphone – JSP 20 - that helps them coordinate product sales almost on
real-time basis using WhatsApp group.”
Vineet Srivastava, 22, an engineering student from Kanpur, who happens to be one
of the first buyers online,said, “Being able to run WhatsApp, Facebook & YouTube
on an Android smartphone available at the price of a feature phone is truly
amazing. Obviously, if we expect more, we need to shell out more. So, at this
price, the JSP 20 seems to be a value for money proposition scoring high on
Besides the 3.5” (8.89 cm) full capacitive touchscreen that displays bright and
vivid colours (320 x 480 pixels) bringing images and videos to life, it has a
1GHz processor that enables multitasking. It allows you to experience your
favourite games, apps etc., at blazing speeds and the navigation seems as smooth
as silk. The phone has inherent advantages of the Android OS platform. It’s the
most acceptable platform in the world with maximum apps developed for it. Jivi
JSP 20 supports six languages for messaging – English, French, Hindi, Tamil,
Telugu and Urdu.
The Jivi JSP 2o comes with support for two SIM cards which enables you to
customize plans from different operators to suit your voice and data usage. You
can have two separate connections without the hassle of carrying two phones. One
can access Internet through WiFi and enjoy the contactless freedom suited to
your digital lifestyle. It also supports 2G, EDGE & GPRS and files can be
exchanged through Bluetooth connectivity.
When it comes to aesthetics, this phone is a sheer delight for it has brushed
metal finish on the sides, chrome plated side-rail buttons and round edges at
the bottom. For those who want sound to percolate out loud and clear, there is a
laser-cut precision drilled speaker grill at the rear. Not to forget the 2.0 MP
camera with LED flash which results in decent pictures even in low light
conditions. The phone comes pre-loaded with LED torch flashlight widget and
shortcuts on home screen for music player, WiFi, Bluetooth, data sync and
brightness. The lock screen displays messages received to enable direct access
with a single touch.
The home screen also has an FM radio widget. The phone comes with a 3.5 mm
universal audio jack and earphones with soft earplugs. Its 1350 mAH Li-Ion
battery lasts up to 7.5 hours even with mixed media usage. Rest assured that you
will not have to look for a charging point every now and then.
About Jivi Mobiles:
Jivi started its operations in 2004. The company was a leading national and
regional distributor of mobile brands of international repute like Nokia, Sony
Ericsson, Apple iPhones etc. Encouraged by the response and market potential,
Jivi introduced its own brand in 2011. Jivi Mobiles has international footprint
that spans presence across the geographies in Hong Kong, India, China,
Singapore, USA, Bangladesh, Myanmar, Sri Lanka, Africa, Indonesia. In India, it
has 20 branch offices, 533 distributors, over 25000 retailers and 575 service
centers across India. The company also has operator tie-ups with Tata Indicom,
Reliance, Aircel and MTS.