HDFC Securities launches mobile trading apps on
IBM’s MobileFirst Platform
HDFC Securities Limited is a subsidiary of HDFC Bank, is one of India’s premier
broking houses offering Retail and Institutional broking businesses. HDFC
Securities is the amongst the top 3 Retail brokerage houses with a credit rating
of AAA by CRISIL and A1+ by ICRA (Highest Rating). HDFC securities has been
voted best e-brokerage house (in the runner-up category) by Outlook Money 2012 &
2010 & also awarded the Largest E- Brokerage house by BSE IPF – Dun & Bradstreet
awards 2011. HDFC Securities has over 200 owned branches with over 1000 dealer
relationship managers services across the length and breadth of the country
spread across 350 cities in India & overseas. HDFC Securities has strong
distribution coverage across UAE with specialized signature branches handling
Private Banking, NRI and High Net worth customers.
Clients Can Securely Manage Investment, Buy and Trade Stocks on Mobile
Devices with the IBM MobileFirst Platform
BANGALORE and ARMONK, N.Y. – February 4th, 2015: HDFC Securities
Limited, India’s leading financial services intermediary and subsidiary of HDFC
Bank, announced it teamed with IBM (NYSE: IBM) to launch a new mobile app that
allows clients to securely trade stocks, track and manage portfolios and market
movements, as well as analyze industry research and trends.
India is the second largest mobile market in the world with 762 million
subscribers. As smartphone use in India continues to rise, organizations are
increasing their focus on creating comprehensive mobile strategies to better
engage with their customers by building and designing more sophisticated apps
that address evolving user expectations.
The new app enables HDFC Securities to offer more advanced stock trading
features and capabilities, and better engage with investors in an increasingly
competitive space. HDFC Securities selected the IBM MobileFirst Platform that
allowed its app development partner to create a set of mobile apps for multiple
devices and operating systems in a secure environment.
HDFC Securities is the first IBM MobileFirst Platform stock trading client in
India to go live with a publicly downloadable app.
The apps can be integrated with core business processes and back-end data
systems to allow HDFC Securities to efficiently manage user data in real time.
Given the highly regulated nature of this industry, IBM will enable HDFC
Securities to respond quickly to changing market dynamics and meet customer
“These trading apps are core to our mobile enterprise strategy, helping our
clients to seamlessly access their account status and trade from anywhere, at
any time. We chose to work with IBM to quickly deliver our services via mobile
devices and provide a richer, more engaging trading experience,” said
Mr. Vivek Joshi, chief technology officer, HDFC Securities Ltd.
“IBM is helping financial institutions such as HDFC Securities unlock the full
potential of enterprise mobility,” said Hitesh Shah, Director, Software
Segment, IBM India. “The IBM MobileFirst portfolio provides the
flexibility to develop apps that improve customer relationships and enable the
delivery of new products and services built for specific user requirements in
the financial services industry."
About HDFC Securities Ltd
IBM’s 6,000 mobile experts have been at the forefront of mobile enterprise
innovation. IBM has secured more than 4,300 patents in mobile, social and
security, which have been incorporated into IBM MobileFirst solutions that
enable enterprise clients to radically streamline and accelerate mobile
adoption, help organizations engage more people and capture new markets. Through
IBM's partnership with Apple, the two organizations are transforming enterprise
mobility with a new class of industry specific business apps.