Company Press Release:
New BlackBerry 9720 Smartphone Lets You
Spark The Conversation
MUMBAI – For customers that want a smartphone that’s built for a
communications centric experience, BlackBerry® (NASDAQ: BBRY; TSX: BB) today
launched the new super social BlackBerry® 9720 smartphone in India. Designed for
a premium look and available in a variety of vibrant colors, the new BlackBerry
9720 smartphone takes everything you’d get from a starter smartphone to the next
level, and comes packed with all of your favorite social apps to let you spark
“The new BlackBerry 9720 smartphone builds on the incredible success of the
BlackBerry 7 OS,” said Sunil Lalvani, Managing Director for India at BlackBerry.
“This new smartphone is absolutely stunning and provides an ideal choice for
urban youth and customers who are looking to upgrade from a feature phone or
existing BlackBerry Curve smartphone to an affordable, easy-to-use smartphone
with rich messaging and social networking connectivity.
” The BlackBerry 9720 smartphone features a spacious BlackBerry® Keyboard with
distinct keys for optimal typing, a 2.8” touchscreen and trackpad for easy
navigation, offers generous battery life, and numerous enhancements including:
· BlackBerry 7 OS – The new BlackBerry 9720 smartphone comes
with BlackBerry® 7 OS version 7.1, which features an updated interface that lets
you swipe to unlock the phone or access the camera from the lock screen, as well
as additional enhancements.
· BBM – The new BlackBerry 9720 smartphone features a dedicated
BBM™ key that makes it quick and convenient to access the globally popular
mobile social network, and with its BlackBerry Keyboard, messaging your BBM
friends is easy and accurate. It also includes BBM Voice, which lets you chat
over Wi-Fi® for free.* The latest version of BBM, which features BBM Channels,
will also soon be available for download on the BlackBerry® World™ storefront,
letting you tune in and connect with the businesses, brands, celebrities and
groups you are passionate about.
· Built-in FM Radio – With the BlackBerry 9720 smartphone you
can listen to local FM stations, and automatically let your BBM friends know
what station you’re currently listening to.
· Multicast to Make Yourself Heard in an Instant – The
refreshed BlackBerry 7 OS lets you quickly type your message once and post it
simultaneously and instantly to your friends on BBM, Twitter® and Facebook®. You
can even snap a picture and post it to multiple social networks all at the same
time, right from the camera app.
· Discover New Possibilities – With access to BlackBerry 7 apps
and games on BlackBerry World, the BlackBerry 9720 smartphone can make you more
productive and better informed, and keep you well connected and thoroughly
entertained, while on the move.
· Smart for Business Too – With BlackBerry® Enterprise Server
or BlackBerry® Enterprise Server Express, the BlackBerry 9720 smartphone offers
superior business productivity features with market-leading mobile device
management, application management and security, and is a very cost-effective
solution for any organization. The smartphone integrates BlackBerry® Balance™
technology, which separates work from personal content on the smartphone,
supporting the needs of the enterprise and the BYOD customer.
The BlackBerry 9720 smartphone is expected to be available from authorized
retailers in India from September 14.
* For BBM Voice calls, both parties require a BlackBerry® 5 OS or higher or
BlackBerry 10 smartphone, a data plan that supports BlackBerry services and a
Wi-Fi connection. Please check with your service provider for availability and
A global leader in wireless innovation, BlackBerry®
revolutionized the mobile industry when it was introduced in 1999. Today,
BlackBerry aims to inspire the success of our millions of customers around the
world by continuously pushing the boundaries of mobile experiences. Founded in
1984 and based in Waterloo, Ontario, BlackBerry operates offices in North
America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the
NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For
more information, visit www.blackberry.com.