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Latest Press Releases:  
IDEA - 29/12/05 Hutch - 24/12/05 Samsung - 9/12/05 Samsung -9/12/05 Samsung -1/12/05 BenQ-1/12/05 O2 - 30/11/05
O2 - 30/11/05 IDEA - 28/11/05 Nokia - 25/11/2005 Samsung - 25/11/2005 Samsung - 16/11/05 IDEA - 12/11/05 Hutch - 10/11/05
IDEA - 31/10/05 Pantech - 28/10/2005 Nokia - 27/10/05 Nokia - 26/10/05 IDEA - 25/10/05 Nokia - 21/10/05 Nokia - 21/10/05
Samsung - 21/10/05 Samsung - 14/10/05 LG - 14/10/05 LG - 11/10/05 Hutch - 10/10/05 Nokia - 5/10/05 more...
Date: 30/12/2005 
The year '06 will wintness an un-precented growth 
According to Mr.Vikram Mehmi, CEO, IDEA Cellular, "India is getting closer to the dream of 250 million subs, considering the recent spurt in subscriber additions and expected de-regulation in Long Distance, rural and new technology areas. Most of the operators having achieved break-even, and coupled with increase in FDI limit, will facilitate the investment required for this explosive growth. The year '06 will wintness an un-precented growth never seen in any other sector so far ". 
Date: 30/12/2005 
Aircel Ltd. sold to Malaysia's Maxis for $1.08 billion 
C. Sivasankaran promoted Aircel Ltd. is sold to Malaysia's Maxis Communications for $1.08 billion. Aircel has 2.2 million subscribers and has licences to provide services in 12 telecom circles in India. Maxis would hold 74% of Aircel Ltd., the maximum allowed under foreign-ownership rules. Its joint-venture partner is Chennai based Apollo Hospitals Enterprises Ltd., controlled by the Reddy family.  
Date: 29/12/2005  
Idea’s “LIFELONG” offer for prepaid and postpaid customers  
In keeping with the promise of providing world-class innovative products and services, Idea Cellular Ltd, India’s leading operator has added another first by announcing LIFELONG OFFER for its prepaid and postpaid customers for just Rs 995. Under the Lifelong offer, postpaid customers will not have to pay any monthly rental for life, this can be availed by just paying a one time amount of Rs. 995/- and prepaid customers can avail lifelong validity on a recharge of Rs 995 and get Rs. 25/- talk-time. IDEA has also announced 99paise calling anywhere in India for postpaid customers. more...  
Date: 24/12/2005  
Hutch pre-paid users can now talk forever!
Further leveraging on the success of 'Chota Recharge' which was launched 3 months ago, Hutch today announced the launch of another excellent value proposition for its prepaid subscribers. With the new 'Chalta Rahe' recharge, Hutch prepaid users across the country can now go mobile for life by making a one-time payment of Rs 999. In addition, they will also get full talk time for all subsequent recharges (net of applicable service tax). The 'Chalta Rahe' Prepaid recharge is expected to dramatically increase the affordability of a prepaid mobile connection. This offering is available to existing and new subscribers. Those opting for 'Chalta Rahe' recharge will pay Rs 1.99/minute for all local calls and Rs 2.99/minute for all STD calls. In addition, this recharge comes with Rs 25 of in-built talk time. This recharge, however, cannot be combined with any other promotional offer. more...
Date: 23/12/2005 
Motorola has launched the first made-in-India handset 
Motorola has launched the first made-in-India handset - the C115. Built on the C11x series platform, the C115 is a mass market phone based on the sub US$ 40 handset category for emerging markets. The global tender for manufacturing the sub US$40 and US$30 phone was awarded to Motorola by the GSMA earlier this year. At the launch event Communication and IT minister Dayanidhi Maran presented the first five made in India C115 handsets to a varied but representative audience of ‘common man’ - an auto driver, a pan shop owner, a wrestler, nurse and a primary school teacher. The C115 is a compact and stylish mass market phone, with outstanding performance and ergonomic keypad. Its traditional eddy design merges quality with comfort at a very affordable price. The C115 comes with a blue screen and Hindi messaging capability. 
Date: 9/12/2005  
Samsung to set up a Handset Manufacturing Facility at Manesar in Gurgaon
Samsung today announced its plans to set up a Handset Manufacturing Facility at Manesar in Gurgaon, Haryana. This is Samsung's fourth overseas handset manufacturing facility in the world after China, Brazil and Mexico. To be set up with an investment of US$ 15 Million, this Facility will have an initial Plant Capacity of 1 Million units per annum, which will be stepped up to 20 Million units per annum by the Year 2010. "We plan to make this Mobile Facility as the Manufacturing Hub for South West Asia," stated Mr. H C Ryu, Director -Telecom, Samsung India, at a Press Conference held in the Capital today. more...
Date: 9/12/2005  
Samsung launches 3 new, advanced handsets in Indian market  
Samsung further strengthened its mobile offering in the country, by launching 3 new, advanced Handsets in the market, thereby plugging various price points in the market. The X 700, being launched today, is a 1.3 Megapixel, Triband, Bar type phone with advanced features like GPRS Class 10, Bluetooth /USB Connectivity, Stereo FM Radio, Video Recording and Messaging, External Memory(Trans Flash) and Mobile Printing. It is priced at Rs.14, 699/-. The SGH -N 710, being launched today, is an ultra light weight, stylish, compact, Bar Phone. Weighing a mere 76 gms, this Dual band, B/W phone is priced at Rs.3199/-. In the Folder category, Samsung introduced its stylish, tri band, SGH -X660 in the Indian market. This handset has advanced features like Video Recording and Messaging capability, Photo Caller Id, 8 Mb Dynamic Memory, MP3 Ring tones, Speaker Phone and VGA/CMOS camera .It is priced at Rs.8599/-. more...
Date: 7/12/2005  
23.2 lakh GSM cellular subscribers added in the month of November 2005  
According to latest figures released by COAI, 23.2 lakh GSM subscribers were added in the month of November 2005 which is a record monthly addition. It was 10% higher than the previous month. With this the total GSM subscriber base has risen to 5.5 cr.  
Of late the growth rate is more the eastern states. Bharti, BSNL, Hutch and IDEA are the leading GSM service providers with market share of 27.87%, 24.02%, 19.31% and 11.23% respectively.  
Date: 1/12/2005  
Samsung Electronics Develops Image Enhancement Technology for Mobile Applications  
Samsung Electronics Co. Ltd., a leader in advanced semiconductor technology, today announced a new technology to enhance the image quality of mid and small sized LCD panels. Jointly developed by Samsung Electronics and Samsung's Advanced Institute of Technology, this new mobile image enhancement (MIE) technology resolves the dark, unclear images on mid and small sized LCDs for mobile phones and handheld devices. With MIE technology, viewers can expect brighter and clearer onscreen images. more...  
Date: 1/12/2005  
BenQ Aims to be Amongst the Top players in Lifestyle Digital Devices  
BenQ, one of the world's leading companies in the network digital devices at the first APAC Meet in beautiful landscapes of Agra has laid out strategies across all their product lines to consolidate their position in the APAC market. Spearheaded by the President of APAC, Adrian Chang the meeting was attended by  40 international delegates from different countries in the Asia Pacific Region. The meet spanned across for two days where they were intensive discussions to scale the product line BenQ in the APAC region.  
Date: 30/11/2005  
Power in your hands  
O2 today announced the launch of the Xda Atom, a device so sexy it is guaranteed to turn heads wherever it goes. Small, light, fast and powerful, the Xda Atom is the world's smallest multimedia PDA-phone packed with even more features than its predecessor, the Xda II mini. It is an exclusive design available only from O2 globally.  

The Xda Atom smashes all common perception that gadgets and work belong to the domain of nerds by proving that technology and productivity can be sexy too. Wrapped inside its sensual ergonomic curves and smooth piano-black casing is a digital meltdown of the best and latest in mobile entertainment, connectivity and productivity. This portable powerhouse - smaller than a deck of cards - lets you do everything you do in an office stylishly wherever your day takes you. more... 

Date: 30/11/2005  
O2 Surges to Pole Position in Worldwide Windows Mobile  
According to the latest IDC numbers, O2 has captured a third of the worldwide Windows Mobile converged mobile device market. It shipped out more than double the number of devices in the first half of 2005 than it did in the second half of 2004. This catapults O2 from fourth to first position, making it the No. 1 vendor of Worldwide Microsoft OS-based Converged Mobile Devices in the first half of 2005 (source: IDC, September 2005). The company now holds a significant lead over HP and T-Mobile, ranked second and third respectively. more...  
Date: 28/11/2005  
IDEA Cellular chooses Nokia ICD solution to become India's 1st operator to charge differentially for data services  
IDEA Cellular, a leading mobile operator in India, and Nokia, the world leader in mobile communications, have launched Nokia's Intelligent Content Delivery System (ICD) solution on all IDEA's mobile networks across India. The Nokia ICD solution enhances IDEA's mobile packet core network capabilities and enables it to connect both prepaid and post-paid subscribers to data services and charge them according to the value of traffic and content. This makes IDEA India's first and only operator to charge differentially for data services, thereby increasing its revenue streams. more...  
Date: 25/11/2005  
Nokia introduces Videotones  
Nokia today announced the launch of its Videotones application for mobile users in India. Videotone is an innovative handset based application which allows users of Nokia Series 60 handsets to experience rich multimedia music and video on the move. Videotones can be downloaded through GPRS by sending an SMS vt to 5555. This would enable users to view their favourite music video every time the phone rings. Over the last few years, audio ringtones have evolved from mono to MIDI to masters (polyphonic) and now Videotones or Video Ringtones seem to be the latest trend. Being a pioneer in bringing new content and services to the mobile users, Nokia is the first handset manufacturer to provide this service in India. more...  
Date: 25/11/2005  
Samsung Introduces New Motion Recognition Phone  
Samsung Electronics Co., Ltd. (Korea) introduces the SPH-S4000, a new motion-recognition phone with health monitoring and leisure functions. The S4000 has an innovative motion sensing capability, which allows user to have full control of MP3 playback simply by moving the phone from side to side. The motion sensing capability also adds a new dimension to mobile games and introduces a variety of new entertainment features. The beat-box, music box and motion effects functions are easily controlled by a simple movement by users' hand motion.  

The S4000 in addition has a built-in pedometer that counts the number of steps taken by the user throughout the day. In addition, the S4000's sophisticated sensors can monitor temperature, while an onboard compass is always ready for those users that enjoy traveling, hiking or outdoor activities. more...  

Date: 16/11/2005  
Samsung launches SGH - D600 in the Indian market  
Samsung Electronics today announced the launch of its 2 Mega pixel, quad band masterpiece, the SGH D600 in the Indian market. The superior design of the D600 slides up to reveal a digital camera quality imaging solution in a mobile handset that sets the standard in its balance of function and design. Weighing a mere 103 gms, the SGH - D 600 maintains a perfect balance of business and multimedia.  

With a world first feature of Direct TV output link, the D600 can even display data files, videos, images directly onto a Television screen as well as a beam projector onto a screen for instant projection. This link can also be used to plug and play the MP3 player on audio systems like it allows you to play games on TV screens. All in all, this truly world class feature of direct output function takes the concept of 'shared entertainment' to a different level in mobile phones. more...

Date: 12/11/2005  
IDEA launches SUPERPOWER! - Best of Talk Time, Best of Validity, Best of Tariffs...  
Idea Cellular announced the launch of India's first pre paid innovation devoid of boundaries. It is the first time a service provider will offer the customer a product with the freedom to control the validity of his voucher as well as control his talktime. Keeping in mind the limitations of the current prepaid offerings vis-à-vis calling rates, talk time and validity periods, in the marketplace, Idea Cellular has launched SUPERPOWER which offers the customer a  "no-compromise" product with full talktime, Zero upfront processing fee and maximum validity on all vouchers. With a nominal daily deduction, Idea's SUPERPOWER is a win-win for all prepaid customers. more...  
Date: 10/11/2005  
Hutchison Essar to refresh Hutch brand  
Hutchison Essar announced today that it will soon refresh the Hutch brand. It will be introducing an updated logo, a new image style/ graphics and colour palette which will give the brand a new look and feel. In a short span of time, Hutch has become well established in the country and was awarded the Most Creative Advertiser at the Abby's in 2003 as well as 2004. Hutchison Essar currently operates in 13 circles with over 10.16 million customers. more...  
Date: 9/11/2005  
2.1 million GSM subscriber additions in October '05  
COAI reported a record 2.1 million subscriber additions last month. With this the GSM Cellular Subscribers base has grown to 52.98 million by the end of October 2005. Highest growth rate was observed in Assam - (9%), Rajasthan, J&K, Himachal - (8%), UP(E) - (7%) and Bihar - (6%).  
Date: 9/11/2005  
Govt. issued notification on hike in telecom FDI  
Government issued notification hiking FDI (Foreign Direct Investment) in fixed-line and cellular service companies to 74% from 49% for which union cabinet had given its nod last month. According to the notification, "The total composite foreign holding, including, but not limited to investments by FIIs, NRIs, FCCBs, ADRs, GDRs, convertible preference shares and proportionate foreign investment in Indian promoters/investment companies, including holding entities, will be referred as FDI and will not exceed 74%," .  
The 74% FDI can be made directly or indirectly in the operating company or through a holding company. The remaining 26% to be owned by resident Indian citizens or an Indian company. The foreign component in the total holding in Indian public sector banks and FIs would be treated as Indian holding. All those companies going for FDI would have to disclose the status every six months.  

The notification also states that the majority of Directors, Chairman, MD, CEO, CTO and CFO would have to be resident Indian citizens. DoT would be empowered to notify key positions to be held by such persons.  

Date: 31/10/2005  
!DEA launches 3 year Validity Voucher  
IDEA Cellular, a leading cellular operator of India, has once again established its commanding position of leadership by unveiling another first, !Power Validity voucher with three years of validity for its customers. Surpassing any similar effort till date in India's booming telecom market, IDEA is offering ! Power Validity voucher with - 3 years validity with Rs. 150/- talk-time for Rs. 2999/- and free incoming calls for a period of 3 years, which is very unique in telecom industry today; ! Power Validity voucher with 2 years validity with Rs.100/- talk-time for Rs.2199/- and free incoming calls for a period of 2 years. more...  
Date: 28/10/2005  
Vodafone enters Indian market  
World's largest telecom service provider Vodafone Plc has picked up 10% stake in BTVL (Bharti TeleVentures Limited) for   
$1.5 billion. It is a British company that directly acquired Warburg Pincus's equity in BTVL of 5.65% and a beneficial 4.4% stake in BTVL. Vodafone will get two seats on the board of BTVL  

Mr. Vikram Mehmi's comment on Bharti's Announcement on Vodafone was "This is an extremely positive step for the industry. The investments by Vodafone in BTVL is a major milestone in the history of telecom as it brings to the forefront the potential of Indian telecom market in the eyes of International investors".  

Date: 28/10/2005  
Pantech Launches PA-711 CDMA Mobile Handset exclusively for Tata Indicom's Revolutionary 'Non-Stop Mobile' service  
Pantech, South Korea's second largest mobile phone manufacturer announced that Tata Indicom service would now be available on Pantech mobile handsets. Pantech plans to roll out a number of elegant CDMA handsets in India, starting with the compact, stylish PA-711 phone introduced exclusively on Tata Indicom 'Non Stop Mobile' service. more...  


Date: 28/10/2005  
Spice Telecom kicks off New Strategic Initiatives  
Spice Telecom announced that Mr. Prakash Nanani has taken over as the Chief Executive Officer for Punjab & Karnataka circles. Mr. Nanani unveiled the new Spice logo, common to Spice group companies operating in the ICE (Information, Communication & Entertainment) sector. He also announced the launch of a first-of-its kind 'Life time validity' offer on Mahabuck for Spice pre-paid subscribers. Speaking at the occasion Mr. Nanani, stated that "Spice being the oldest cellular operator in this region, has always remained focused and committed towards developing state-of-the-art telecommunication infrastructure. Spice Telecom is also in the process of consolidating and investing in various disciplines, like network and technology up gradation, increase in infrastructure and resources and also enhancement of the brand image." He also confirmed the news of the exit of Hong Kong based Distacom from the B.K.Modi promoted Spice Telecom. Mr. Navin Kaul, former COO, Punjab circle, has taken over as the COO, Karnataka circle.  
Date: 27/10/2005  
Trading goes mobile with iWin on Nokia Phones  
Nokia and Financial Technologies India Ltd. today announced a strategic tie-up to make available 'i-Win(tm), India's first integrated realtime wireless internet information and trading platform for Nokia phones running on Series 60 and 80 software platforms. The multi-exchange, multi-segment application developed by Financial Technologies allows investors to view quotes and transact realtime from their broking accounts securely while on the move. more...  
Date: 26/10/2005  
Nokia launches a range of affordable handsets to drive mobility in India  
With the launch of two new mobile phones targeted at first time buyers Nokia has expanded its entry level portfolio in India. The Nokia 1110 (black & white display) and Nokia 1600 (coloured display) are ideal for first time users as they have an inbuilt Graphical Demo Mode which allow users to access and familiarize themselves with the main functions in the phone even without inserting a sim card.  Another stand out feature of these new handsets is the unique Talking Alarm and Clock in five regional languages including Hindi, Tamil, Bengali, Marathi and Gujarati. The Nokia 1110 is priced at MRP Rs.3869/- and Nokia 1600 is priced at MRP Rs.4679/-. more... 
Date: 25/10/2005  
IDEA's Diwali Dhamaka contest - *Dial 456 and win 22K Gold coin*  
To make this festive season a memorable one, India's leading cellular operator Idea Cellular Ltd, is offering a unique opportunity to its customers to win a 22K Gold coin through Diwali Dhamaka contest on Say Idea till November 20, 2005. Diwali Dhamaka contest on Say Idea is a quiz-based game, where customer needs to dial 456 and say, "Diwali" & score 10 points every time he/she answers the question correctly. Every day a customer who accumulates the maximum points will be entitled to win a 22k gold coin. more...  
Date: 22/10/2005  
Union Cabinet clears 74% FDI in telecom sector  
Union Cabinet has approved hike in FDI (Foreign Direct Investment) limit in telecom service companies to 74% from 49%. FDI would include FIIs, NRI, Overseas Commercial Borrowing, FCCB, ADRs, GDRs, convertible preferential shares, proportionate foreign investment in Indian promoters and investment companies including their holding companies. The total holding of Indian public sector banks and Indian public sector financial institutions will be treated as 'Indian' holding. Telecom companies will get a period of four months from the date of the notification to comply with the 74% FDI cap. Telecom licencees will be required to disclose the status of foreign holding on a half-yearly basis. The 74% foreign investment can be made directly or indirectly in an operating company or through a holding company. The remaining 26% will be owned by resident Indian citizens or an Indian company.   

The government has put tough conditions while liberalising FDI limit to take care of the "national security" concerns. The policy envisages that the majority of Directors, Chairman, MD, CEO, CTO and CFO should be resident Indian citizens. The licensor shall also be empowered to notify any key position to be held by resident Indian citizens.   

Hutch and Bharti would be the major beneficiaries of this increase in FDI limit.   

Date: 21/10/2005  
Nokia launches N70  
Nokia today launched its second Nseries device the Nokia N70, a compact, beautifully styled, easy-to-use 3G smartphone in India. The stylish new N70 smartphone device will incorporate a complete smartphone feature set to deliver an unparalleled multimedia computing experience to Indian consumers. This latest offering from Nokia will also have a complete range of multimedia features that includes a 2 megapixel camera with LED flash, digital music player and FM radio with visual radio support. more...  


Date: 21/10/2005  
NOKIA Reiterates its vision of 'Life goes mobile'  
Nokia, the world leader in mobile communications demonstrated its vision of 'Life Goes Mobile' by showcasing how mobility is changing the way people work, play and stay connected at the second Mobile Expo in New Delhi. Nokia is the largest exhibitor (Hall No 12 A) at the second Mobile Expo 2005 which has been organized by CII and ICA between 21 - 24 October 2005 at Pragati Maidan, New Delhi. more...  
Date: 21/10/2005  
Samsung launched its first cellphone on the Tata Indicom platform  
Digital technology leader, Samsung today announced the launch of its new, advanced CDMA handset, Samsung NEO (SCH - N500) on Tata Indicom platform. This Stylish and Solid Slim phone is designed to speed up things with its quick shortcuts, one-touch operations and speed dialing function. The Samsung NEO comes with features like Long Message Service (LMS) in English and Hindi as well as a large 2000 Phone Book Memory.  

States Mr. H C Ryu, Director-Telecom, Samsung, "By launching the Samsung NEO with the Tata Indicom platform, we are significantly enhancing our reach amongst CDMA handset users in India. We plan to enrich our CDMA offering in the country by launching 2 more CDMA phones in the country this year". more...

Date: 14/10/2005  
Samsung announced its E-series of camera mobile phones in the Indian market  
Samsung India today announced the launch of its new, advanced, E-series of camera mobile phones in the Indian market - E730, E-530 and E-880, priced in the range Rs.14, 099 ~ Rs.16, 449.  

E-730, with a 262K TFT LCD Display, this compact folder phone is equipped with a 1.3 mega pixel camera with Flash, MP3 Player, External Music key, Stereo FM Radio and Speakerphone with Voice Clarity Function. The unique feature of this triband, GPRS phone is its ability to print directly via blue tooth, eliminating the need for a cable. The user can also record his/her voice as a caller/alarm tone in the phone. Weighing only 88 g, this phone has 1 hour recording capability, 1000x5 phone book memory, 90MB user memory and 7 Regional language menu - Hindi, Marathi, Tamil, Bengali, Punjabi, Gujarati and Kannada. more...

Date: 14/10/2005  
LG launches M4410 GSM handset in India  
Reiterating its commitment to introduce the latest cutting-edge technology products in the Indian market, LG Electronics India Pvt. Limited (LGEIL), a Leading Consumer Electronic, Home Appliance & Mobile Handset co. in India and fifth largest Handset manufacturer in the world, today announced the launch of its new exclusive EDGE enabled M4410 GSM handset in India.   
M4410 with its sleek sports car look design and powerful function is all set to enchant and fascinate one's senses. Its innovative design resembles the chic designs of super cars together with its harmonious matching of high glossy two-tone colour in black and silver, dynamic and sleek side line and dual speakers that looks like headlight. A true bonanza for music lovers it comes with MP3 Player and 3D surround sound. more...
Date: 11/10/2005  
Flip or Cam with LG CDMA AD 6335 with Tata Indicom  
LG Electronics Inc., a US$ 38 billion Electronics & Telecommunication Conglomerate, has announced the launch of the new FlipCam Phone, LG AD 6335, the stylish video camera folder phone. LG AD 6335 comes in blue gloss metallic finish and is priced at Rs. 7499/- The FlipCam phone is available across all Tata Indicom retail outlets.   

The stylish LG AD 6335 is a brilliant combination of style and camera. The flip usage and stylish looks of the phone make the usage experience a real pleasure. The Camera features include video camera with sound, still camera, integrated flash, choice of 15 Funframes for images, dynamic 4X zoom, six sequential shot facility. What's more, one can also MMS pictures to phone numbers and email ids. more...

Date: 10/10/2005  
Watch your favourite Star programmes on your Hutch mobile!  
Hutchison Essar and Star India, India's number one network, today launched 'mobisodes' - one-minute video clips specifically designed to be watched on mobile phones. Star India have specially created mobisodes of Star One's highest rated comedy show---'The Great Indian Laughter Challenge' (TGILC), which will be available to Hutch subscribers across the country. more...  
Date: 7/10/2005  
GSM subscribers cross 50 million mark  
According to latest COAI release, GSM cellular subscribers crossed 50 million mark with addition of around 2 million subscribers in September 2005. Category C circles continued to witness the highest rate of growth at  8.1% . Within the Category C circles, Bihar recorded highest additions (1,24,368 additions, 9.7% growth) followed by Jammu & Kashmir (56,557 additions, 12.8% growth).  

However Delhi and Mumbai continued to dominate in terms of volume and market share. Delhi continues to be the leading cellular market with 4.71 million subscribers accounting for 9.3% market share, closely followed by Mumbai with 4.51 million subscribers accounting for 8.9% of the total market. On an overall basis Metro subscribers grew by 2.8%.  

Date: 5/10/2005  
Nokia launches Nseries 'See New' Competition in India  
Nokia, the global leader in mobile communications, today announced that it has selected acclaimed Indian photographer, Mr. Raghu Rai, as its imaging ambassador for the Asia Pacific region in the Nokia Nseries 'See New' Competition.   

The competition is a Nokia Nseries global initiative aimed at increasing awareness for mobile photography. Along with Raghu Rai, Nokia has selected four high profile photographers including Juergen Teller from Germany, Jian Cheng Dong from China, American photographer Philip-Lorca DiCorcia and UK-based Nick Waplington, to spearhead this international photography competition across the globe. This program will be open to anyone above the age of 18 with a megapixel camera phone across the Asia Pacific.  The winner will be selected based on the spontaneous creativity and sharpness of images captured by the participants and will get to spend a day with one of the photographers assisting on a commercial photoshoot. more... 

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